ARCA signs 3-Year Broadcast Agreement with FOX Sports

0

The Automobile Racing Club of America (ARCA) and FOX Sports have announced a three-year broadcast rights agreement, which calls for a minimum of eight ARCA Racing Series presented by Menards events to be televised on FOX Sports in each of the next three years 2018 – 2020.

FS1 will drop the green flag on the championship’s 66th season of competition at Daytona International Speedway with live coverage of the 55th Lucas Oil 200 Driven by General Tire February 10, 2018.
“With more than two decades of working together under our belts, it’s great to be able to secure another multi-year deal with the team at ARCA,” said Josh Oakley, FOX Sports Executive Director of Acquisitions & League Operations. “We look forward to getting the new deal started as part of FOX Sports’ comprehensive coverage of Daytona Speedweeks in February.”
The 2014 season marked the championship’s first full year on FOX Sports. NewsCorp, the parent company of FOX Broadcasting Company, rebranded SPEED in September, 2013. The club’s relationship with the FOX Sports family of networks reaches back to April 20, 1997, when Speedvision covered the racing series at Salem Speedway. Cumulatively, Speedvision, Speed Channel, SPEED and FS1 and FS2 have telecast 248 races encompassing 21 consecutive years of covering the ARCA Racing Series.
“ARCA has a well-established history of investing in long-term relationships, and that certainly holds true in the case of our television network partnership,” said ARCA President Ron Drager. “The FOX Sports agreement is a cornerstone of our overall broadcast strategy, as it has been for more than 20 years. This is a major, mutual commitment between FOX and ARCA to showcase our product to millions of viewers annually in the highest quality live television production format. Our viewers, sponsors, race teams and tracks directly benefit, and it further stabilizes the ARCA Racing Series presented by Menards platform for the near term future.”
According to Nielsen Media Research, FS1 is currently available in 84.5 million homes, while FS2 is rapidly growing and now available in more than 52 million U.S. households.
Share.

About Author

mm

John joined UKi Media & Events in 2012 and has worked across a range of B2B titles within the company's automotive portfolio. Prior to joining the company, John worked for leading automotive design website, Car Design News. Currently editor of Engine Technology International, Professional MotorSport World, Professional MotorSport Circuit, and Transmission Technology International, John co-ordinates the day-the-day operations of each magazine, from commissioning and writing to editing and signing-off, as well managing web and social media content. Aside from the magazines, John also serves as chairman of the annual Professional MotorSport World Awards.

Comments are closed.