AP Racing is one of the most recognized names in performance braking and clutch technology, supplying advanced systems for road and race cars from its headquarters in Coventry, UK. 

With more than 50 years of motorsport experience, the company has established itself as a key supplier across international motorsport, including single-seater racing, rallying, sports car racing, stock car racing and touring cars. The company’s product range includes brake calipers, clutches, discs, pads, pedal boxes and air jack systems, supporting applications across race, original equipment, performance and specialist vehicle sectors.  

AP Racing’s innovation record includes the development of its Radi-CAL brake caliper technology, introduced in 2007, which was designed to improve efficiency, cooling and driver control. The technology has since been used across multiple motorsport categories, including F1, F3, NASCAR, GT, LMP and touring car applications.  

As a brand operating at the highest levels of motorsport and performance engineering, AP Racing needs to maintain visibility with a highly specialist technical audience. PMW Expo provides a focused platform to do exactly that.

A long-standing PMW Expo exhibitor

AP Racing has been exhibiting at PMW Expo since 2008, making the company one of the event’s most long-standing and consistent exhibitors. 

Over that time, PMW Expo has provided AP Racing with a regular opportunity to meet the motorsport and high-performance engineering community face-to-face, showcase new technologies, strengthen relationships with existing partners and generate new commercial opportunities.  

Objectives for the show

For AP Racing, the value of PMW Expo lies not only in the number of conversations taking place, but in the quality and relevance of the audience attending. Reflecting on the company’s experience at last year’s event, Joe Bennett, marketing and product group engineer at AP Racing, shared the following feedback. 

AP Racing exhibited at PMW Expo with a clear set of objectives
In 2025, the company wanted to raise brand awareness within the motorsport and high-performance engineering community, launch and showcase new products, strengthen relationships with existing partners and gather direct feedback from race teams, engineers and technical decision-makers. 

The central European location of PMW Expo was also a key advantage, enabling AP Racing to connect with a concentrated audience of relevant professionals in one place. 

Performance against expectations
PMW Expo 2025 exceeded AP Racing’s expectations. The team experienced consistently high levels of engagement on the stand throughout the event, with visitors matching the exact profile they were hoping to reach. Attendees came with specific technical interests, active project requirements and clear buying intent, creating a productive environment for meaningful technical and commercial discussions. 

For AP Racing, the show has created a strong platform for its products and helped amplify the company’s presence across the motorsport and high-performance engineering sector.

Lead quality and commercial opportunities
AP Racing generated a significant number of qualified leads at PMW Expo 2025, including opportunities with OEMs and race teams. 

The ability to speak face-to-face with engineers, technical buyers and project decision-makers was a major benefit. These conversations gave the AP Racing team the opportunity to understand requirements in greater detail before progressing into more specific project discussions after the show. 

Since exhibiting, AP Racing has continued active conversations with multiple leads generated at the event. Several of these have progressed into concrete projects or advanced pipeline opportunities, demonstrating a clear and ongoing commercial impact. 

Visitor quality
AP Racing noted a clear improvement in both the quality and number of visitors at the 2025 event compared with the previous year. 

The team found that attendees were highly relevant to their business, with many arriving at the stand with defined technical interests and genuine buying intent. This made conversations more focused, more productive and more commercially valuable. 

For AP Racing, this quality of audience is one of the key reasons PMW Expo continues to play an important role in its event calendar. 

Return on investment
From AP Racing’s perspective, PMW Expo 2025 delivered strong ROI. The combination of brand exposure, product launch visibility, qualified lead generation and post-show pipeline development justified the investment and delivered value beyond the event itself. 

For a company supplying advanced braking and clutch systems to some of the most demanding sectors in motorsport and high-performance engineering, PMW Expo provided direct access to the people who matter: engineers, teams, OEMs, technical buyers and decision-makers with active interest in specialist performance technology. 

AP Racing is once again on the floorplan for this year’s event – book a visitor pass to PMW Expo 2026 to meet them on-site!

In related news, Motion Applied is to return as headline sponsor for PMW Expo 2026

The post AP Racing: A long-standing PMW Expo exhibitor generating high-quality motorsport and performance engineering opportunities appeared first on Professional Motorsport World.

Motion Applied has been confirmed as the headline sponsor of PMW Expo 2026, continuing its partnership with PMW Expo for the second year running since its rebrand from McLaren Applied to Motion Applied.

Taking place on November 11-12, 2026, in Hall 10.1 at the Koelnmesse in Cologne, Germany, PMW Expo will once again bring together senior engineers, technical specialists, procurement professionals and decision-makers from across the global motorsport and performance automotive industries.

As headline sponsor, Motion Applied will be at the heart of this year’s event, reinforcing its long-standing position within the motorsport engineering landscape and its commitment to advancing innovation at the highest levels of competition and performance.

Samir Maha, chief executive officer, Motion Applied, said, “We are delighted to be the headline sponsor of the show once again. The Motion Applied team has found PMW to be a great arena for engaging with key decision-makers across the industry and for sharing the latest developments in our TAG ECUs, electronics and software, which have powered race‑winning performances across every major global championship.”

Ben Hutchinson, event director, PMW Expo, added, “We are pleased to welcome Motion Applied back as headline sponsor of PMW Expo 2026. They are a business with a strong reputation for technical excellence and innovation, making them a highly fitting partner for an event dedicated to the future of motorsport and performance engineering. Their continued support reflects the strength of PMW Expo as a platform for meaningful industry engagement, technical discovery and high-level commercial connection.”

PMW Expo 2026 will once again showcase the technologies, components and specialist solutions helping to shape the next generation of motorsport and high-performance automotive engineering, with Motion Applied playing a central role in this year’s event.

Register for a visitor pass to the 2026 edition of PMW Expo to visit Motion Applied live at the show.

The post Motion Applied returns as headline sponsor for PMW Expo 2026 appeared first on Professional Motorsport World.