Yokohama Tire to sponsor Ssangyong team in 2018 Dakar


Yokohama has recently announced that its M/T G003 tires will be used on the SsangYong Motorsport Tivoli DKR vehicle in the 2018 Dakar Rally, due to start early next month.

“We ‘Go Strong’ at Yokohama and the Dakar Rally is the strongest you can go,” said Fardad Niknam, Yokohama Tire’s director of segment development. “This is the toughest endurance rally on the planet, and the ultimate test of man, machine and tires. We’re confident the GEOLANDAR M/T G003 will handle the grueling course.”

The team has announced Óscar Fuertes and Diego Vallejo as drivers of the new SsangYong Tivoli DKR – a V8-powered, RWD buggy. The 40th edition of the Dakar Rally begins in Lima, Peru and will go through Bolivia and end up in Córdoba, Argentina covering approximately 5,592-miles over 14 stages.

Yokohama’s other off-road alliances include being the title sponsor of the 2018 Yokohama NORRA Mexican 1000 and the 2018 Yokohama Sonora Rally, as well as being the official tire of Horsepower Adventures.

Yokohama is also the official spec tire of the Porsche GT3 Cup Challenge USA by Yokohama and the Ultra 94 Porsche GT3 Cup Challenge Canada by Yokohama. Yokohama’s sports sponsorship roster also includes Chelsea FC, Major League Baseball’s Los Angeles Angels, Nitro Circus Live US Tour, Nitro World Games, Spartan Race Series and the Needham Memorial Day Soccer Tournament Driven by Yokohama.


About Author


John joined UKi Media & Events in 2012 and has worked across a range of B2B titles within the company's automotive portfolio. Prior to joining the company, John worked for leading automotive design website, Car Design News. Currently editor of Engine Technology International, Professional MotorSport World, Professional MotorSport Circuit, and Transmission Technology International, John co-ordinates the day-the-day operations of each magazine, from commissioning and writing to editing and signing-off, as well managing web and social media content. Aside from the magazines, John also serves as chairman of the annual Professional MotorSport World Awards.

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